A fashion brand that inspires inner confidence

BUKA is a distinctive brand that stands out from the crowd. A trendsetter, of Dubai, for the region and the world. Ambitious, original, a cut above the rest, it reflects the individual’s style, their personality, sophistication and confidence.


Placing the individual at the center of the brand, in what is a saturated and often unclear world of fashion, we developed the brand purpose ‘subtle edginess’ in order to articulate what Buka stands for. We developed a brand where the individual can be themselves, focused on helping them bring out who they really are, that confidence that is in them, waiting to come out.