Designing Meaningful Relationships

A desire for more authentic experiences and messaging means digital influencers are increasingly being called on to help bridge the trust gap between brands and their consumers.


Together with an ambitious client team, we developed the brand purpose ‘Designing Meaningful Relationships’ to clearly articulate what the brand and business really stand for in order to stand out, and carve a space in the influencer marketing segment that identifies them as ‘one of one’, not one of many.

In a region where big influencer marketing agencies are focusing primarily on volume, there is an opportunity for boutique influencer marketing ‘consultancies’, to focus on building and nurturing closer relationships with a carefully selected series of influencers who’s own purpose and brand is aligned with that of brands they are asked to endorse, in order to deliver the greatest impact.